Business don’t just grow overnight. A lot of efforts- hard work, commitment, patience, resilience and what have you are involved. You don’t give birth to a child today and he grows tomorrow, you have to tender and nurture the child and over time he grows. Business is like a child that needs to be nurtured, cared for and groomed to become great.

Whatever business idea(s) that you have, it is your duty to grow it. No magic, no overnight miracle. There are principles, secrets, rules and conventions that leads to the growth of business.

Here are some of the secret ways to grow your business:

1.      Get to Know Your Customers

Understand your customer’s needs and develop products and services that meet those needs. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback.

2.      Offer Great Customer Service

Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.

3.      Use Social Media

Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can know what customers are saying about you, gain insight into their behaviour. Social media can help you to build your business profile and attract new customers.

4.      Attend Networking Events

Invest time to build your networks- it’s not what you know but who you know. Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.

5.      Host Events

Hosting your own events can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.

6.      Give Back to Your Community

Building brand awareness in your local community is a great way to attract new businesses. Consider sponsorship or participating in a community event to raise your business profile.